High-Tech
Solutions
Wesley
C. Dias is a problem solver. At his Washington, D.C.-based Argosy
Consulting Group, he helps companies and government agencies
use new technology to handle information flow and get the most
out of their investment. Otherwise, he says, high-tech computers
are just glorified typewriters. “You don’t need a $2,500 machine
to type,” says Dias. “The work flow in that situation stays
exactly the same.”
Argosy advises various industries on how
to take maximum advantage of technology. Dias and his business
partner, Mark J. Hamilton, count information technology companies,
physicians, credit unions, federal government agencies, and
even law enforcement agencies among their clients. “As computers
began to play an information management role, people moved away
from restructuring and began throwing hardware at issues,” says
the College of Arts and Sciences graduate. “This is all about
organizational evolution.”
In fact, it’s not surprising to find companies
suffering from “growing pains” as they begin to incorporate
new technology into their work, Dias says. “We see ourselves
facilitating their effectiveness in dealing with the changes
so they can be successful. It all comes down to problem solving.”
Besides work, fitness and meditation are
mainstays of Dias’s life. In 1994, he discovered Chi Gung, an
internal martial arts technique that combines exercise and meditation
to promote physical, emotional, and spiritual well-being. Dias
says Chi Gung “enables you to identify, strengthen, and reinvent
yourself constantly and lovingly. You become comfortable with
the path you’ve chosen.”
Dias credits
Chi Gung, as part of his personal development regimen, with
giving him confidence in decision-making, and helping him maintain
his vision, stamina, and creativity. “It’s amazingly freeing
to embrace complete personal power and responsibility and realize
at each moment you’ve made the best decision you could make
at the time,” he says.
Erin
Duggan
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Musical Memories
Mark Stevens doesn’t have to sit around wondering if his product
is selling. In fact, he usually knows within minutes, because he
creates specialized music collections that are advertised through
television commercials or 30-minute infomercials. Think “Singers
and Songwriters,” “Treasury of Christmas,” “Classic Rhythm &
Blues,” or “Songs 4 Worship.” If viewers want to buy, they pick
up the phone right away. “We create music packages aimed at an audience
older than the traditional music store customer,” says Stevens,
president of Time-Life Music in Alexandria, Virginia. “We license
the music from major record labels and package and promote it in
a very emotional way. The secret is putting together the favorite
music people grew up with, and marketing it with a certain spin
that lets them revisit that era.”
Stevens got his start while still at SU. As
a dual major in television-radio-film in the S.I. Newhouse School
of Public Communications and marketing management in the School
of Management, he was part of a team that won a national contest
sponsored by the American Advertising Federation. The team’s efforts
led to a job offer for Stevens from advertising giant Young &
Rubicam.
In
1981 Stevens moved to Home Box Office, where he soon became
a regional manager and then director of advertising. He jumped
into a new area of entertainment with HBO’s parent company,
Time Warner (now AOL/Time Warner), eventually rising to his
present position. “We sell a lot of music because we evoke
memories by combining the right music selections with classic
footage of performances and experiences,” says Stevens, who
clearly loves his work. “Knowing that people buy and enjoy
what we’ve produced is a great feeling.”
Carol
North Schmuckler
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SYRACUSE UNIVERSITY MAGAZINE
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