Professor Richard Breyer, chair of the television-radio-film department in the Newhouse School, recently had a rare opportunity to combine two of his passions: television/film production and Indian culture. Columbia TriStar International set its sights on India, and wanted Breyer to go along and help out.
      The two-time Fulbright Scholar gladly packed his bags and temporarily relocated himself and his family to Bombay. In this country of roughly 1 billion people, he helped establish a Hindi-language television channel. In 1992 India's economy became more open and more Western. Today many urban Indians shop at malls, eat fast food, and surf the Internet. They are also purchasing televisions and cable service.
      Indian satellite TV resembles American commercial television—airing talk shows, Indian sitcoms and especially Indian movies. Indians have an enormous hunger for Indian films. And that's mainly because India has the largest film industry in the world.
      "I was there to be a script doctor, to help launch new products, and to purchase equipment," Breyer says. But in the larger sense, he was there to expand the TV industry for a country bursting with potential viewers.

                        steve sartori
Professor Richard Breyer is helping India expand its television industry.

      In India, though, TV audiences are small compared with the numbers of people who go to the movies. Programs in Indian regional languages—Hindi, Tamil, Bengali, etc.—draw the highest ratings. "English is provocative, threatening to some viewers, especially parents and grandparents," Breyer says. "Even if it's about lima beans, they consider it provocative." So such American series as I Dream of Jeannie are dubbed in Hindi or one of the country's other 13 major languages.
      Breyer's extensive knowledge of India made him "a bridge between the two cultures," helping Indian producers to adopt Western production techniques and technologies.
      Fortunately for his Newhouse students, Breyer incorporates his work in India into his classes at SU. "I was working for an internationally based company—part of the globalization of the media," he says. "This is an important subject that I want my students to grasp."
      Breyer, who can't seem to stay away from India, plans to work next on an independent project in Goa in the western part of the country. "Next life," he says, "I plan to be Indian."
                                                            —KERI POTTS



As an international student, Yan Wang wanted to know everything possible about American nursing, which is why she opted to take part in the Nursing Administration Limited Residency program. "I needed to get the big picture about nursing: theories, different applications, and principles," says Wang, who completed the program last December.
      Kay Daniels, a clinical coordinator at Robert Packer Hospital in Sayre, Pennsylvania, says that going to Syracuse for four days and then returning home to complete the coursework on her own was much more convenient than commuting. "The four days spent at SU were overwhelming," Daniels says, "but books helped me, and contacting the instructor through e-mail did as well."
      The residency, introduced in 1994, is held each January either on campus or at the Greenberg House in Washington, D.C. Janice Pedersen, director of graduate admissions and program administrator for the College of Nursing, coordinates the residency and feels it is important to offer an advanced certificate in nursing administration to working people who cannot attend weekly classes. "All nurses need management abilities as they practice in a clinical setting," she says.

      During the four days of residency, faculty members introduce the program's concepts and students participate in numerous activities. Last January, students worked with the computer program Microsoft Access, learning how to enter queries and use data to their best advantage. Among the speakers they heard was Larry Brennan, a nursing administrator who also creates computer programs for health care facilities. Brennan told how technology helps administrators keep up with changes in the nursing field.
      The goal of the residency is to stimulate students' thinking and keep them working through November when their coursework is due. During those months, the students are connected through listservs and e-mail. "It is an intense time packed with learning activities, classes, and meetings with nursing leaders," Pedersen says.
      Those participating in the residency also get to know one another and interact with guest speakers. The lecturers help students understand the challenges they face and strategies to overcome these challenges.
      While Daniels believes leadership is important in nursing, she acquired those skills mainly through her job, and hopes to develop her administrative skills through techniques learned during the residency. "I was very pleased that the finance and computer classes were the first two courses in January," Daniels says.
      For Wang, participating in the residency involved using every resource available to learn about nursing. She developed new contacts with professors and peers to further her knowledge. "I recommend it to others," Wang says. "I want to learn everything there is to know about nursing, and I encourage other students to do the same."
                                            —JESSICA ESEMPLARE

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Main Home Page Winter 1998-99 Issue Contents
Chancellor's Message Opening Remarks In Basket
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