PROFESSOR'S BOOKS ON ADVERTISING INDUSTRY FEATURE ALUMNI AND FACULTY CONTRIBUTIONS
When Newhouse advertising professor John Philip Jones decided to create a detailed, up-to-date advertising reference, he turned to some of the most recognized names in the businessincluding several Syracuse University alumnito contribute articles. "I made sure everything I was publishing came from people who knew what they were talking about," he says. "I tried to assemble knowledge from practitioners who normally don't have time to write."
Professor John Philip Jones compiled a comprehensive resource on advertising.
The result: Jones compiled a series of five handbooks for advertising professionals featuring insights from some of the industry's top experts. Although he originally planned to produce an advertising encyclopedia, Jones took a more practical approach, making it a useful reference.
The series, published by Sage Publishing, addresses myriad advertising issues. The first volume, How Advertising Works: The Role of Research,stresses the importance of research in developing effective ad campaigns. Book two, The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications,covers how to advertise effectively. Book three, How to Use Advertising to Build Strong Brands, describes how to develop a brand name in a large market. Book four, due out this fall, explores new developments in international advertising, particularly in China and Russia. Book five, due out in December, includes details about marketing and advertising organizations and publications.The series features contributions by many Newhouse graduate degree recipients, including SU Trustee Eric Mower '66, G'68, Nujchayada Pangsapa G'96, Aileen (Shih-I) Ku G'95, and Abhilasha Mehta G'90. Doctoral students Ian Bruce and Rana Said G'94 also contributed, as did faculty members John Sellers, Carla Lloyd, Beth Barnes, and Jay Wright. "I selected these contributions on the basis of their quality," Jones says. "The strong Syracuse University connection is a bonus."Compiling the series did little to slow Jones's busy pace. He consults for a local affiliate of the Procter & Gamble Company, travels to Europe on weekends to consult with ad companies, and conducts seminars on advertising. Yet after 19 years at Newhouse, teaching remains a passion. "I intend to teach until I drop," he says. That's good news for students, who have benefited from his diverse off-campus pursuits. "He is very traditional in his teaching," says Alejandra Torres '99. "But his experience is priceless."
KIMBERLY BURGESS AND TAMMY DIDOMENICO
FULD FELLOWSHIP WINNER DISTINGUISHES HERSELF INSIDE AND OUTSIDE THE CLASSROOM
Terrian Smith '01 is a dedicated nursing student who hopes to one day contribute to the health care field. If her most recent achievement is any indication, she's well on her way. The College of Nursing junior was among 20 nursing students from the United States to receive a 1999 Fuld Fellowship for emerging nurse leaders. The prestigious fellowship program offers outstanding nursing students an opportunity to develop their leadership skills, strengthen their appreciation for the broader health care system, and better understand the effects of public policy on health care and nursing practice.
As a Fuld Fellow, Smith looks forward to working with nursing students from other programs and some of the top leaders in the field. In June she and the other Fuld Fellows participated in a five-day leadership retreat in New York City and a weeklong International Council of Nurses conference in London. In October the fellows will gather for a three-day capstone retreat in New York City. Fellowship educational programs are provided by New York University's Robert F. Wagner Graduate School of Public Service in partnership with the Division of Nursing in NYU's School of Education.
The Jamaica native has aspired to a career in health care since her high school days, when she was a member of Medical Explorer Post 152 in New York City, where she has lived for the past 10 years. While her long-term goal is to become a family nurse practitioner, for now she is focused on her studies. "Between my honors courses, the faculty research project I'm working on, and my clinicals, there isn't time for much else," says Smith, who worked this past summer in a hospital near her home.
Smith is an active member of the college's African Latino Hispanic Native American Student Nurses Organization (ALHANA), and she was a leader in the Empowering Students to Learn, Care, and Succeed in Nursing journal club.
"During her career at SU, Terrian has distinguished herself clinically as a scholar and a practice innovator," says Interim Dean Cecilia Mulvey. "She has emerged as a leader, respected by her student peers and by her teachers."
Smith says her experiences at SU both inside and outside of class have helped her realize the many possibilities open to her in health care. One of her more memorable experiences was volunteering during her freshman year in the geriatrics care unit of the Loretto facility, where she learned to interact in meaningful ways with elderly people.
"My grandfather died during my transition to college," Smith says. "I had always hoped to return to the West Indies to care for him. Working at Loretto helped me heal because I extended my caring to others. It helped me realize that nursing isn't just about grades. It's about health promotion and people."
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