Syracuse University Magazine

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Scott Kevy '15

Championing Digital Media

As a sport management major, Scott Kevy ’15 enjoys blending his passion for sports with his interest in technology. So far, it’s been a winning combination for Kevy, who wants to be an innovator in the world of sport business. To that end, he has honed his skills in social media, which he believes is the easiest, cheapest, and coolest way for sport enterprises to communicate with fans and keep the conversation going. “If they don’t take up the technology, they will get left behind,” he says.  

Kevy’s understanding of the integration of technology and the sport business led him to minor in information management and technology at the School of Information Studies and to hold several social media management internships, including serving as a digital media intern for SU Athletics, a member of the Digital and Social Media Team for Enrollment Management at Syracuse University, and as a social media student consultant for the David B. Falk College of Sport and Human Dynamics. Kevy’s resume also features internships at Monumental Sports and Entertainment in Washington, D.C., and Turner Sports in New York City. This semester, for his Senior Capstone Experience, he worked as a business solutions student associate at The Madison Square Garden Company. “Going back to my freshman year, I didn’t know anyone in the industry,” says Kevy, who grew up in Rockville, Maryland. “Now it’s senior year and I’m in New York City. I have been able to grow as a professional individual.”

With an excellent academic performance and compelling portfolio, Kevy has become distinguished among his peers. In 2013 and 2014, he was selected to attend the Michigan Sport Business Conference (MSBC) at University of Michigan in Ann Arbor. At the October 2014 conference, Kevy was named one of the 10 recipients of the BIG (Build, Inspire, Grow) Initiative Award by the MSBC planning panel, which recognizes outstanding student leaders for their exceptional success in the sport business industry.

Rick Burton ’80, David B. Falk Distinguished Professor of Sport Management, has had Kevy in a couple of classes and calls him one of his best students. “Scott is not thinking about today. He’s thinking about tomorrow,” Burton says. “And he is not thinking about himself, but the people around him.”

Kevy believes there is always goodness in the world because of sports—and is proud of the accomplishments of the Sport Management (SPM) Club, which he joined as a first-year student. As the marketing chair for the club’s 10th Annual Charity Sports Auction in December, Kevy developed a marketing campaign to promote the auction in the community, managing social media and dealing with local media. The club raised $59,185 for Make-A-Wish of Central New York. “It’s a way of giving back to the community,” he says.

Kevy hopes to continue building on his experiences and one day parlay them into leading the business side of a professional sports team. “I really enjoy collaborative partnerships and marketing,” he says. “All my learning allows me to prepare for the future.” —Ruobing Li



Photo by Joe Lawton