Syracuse University Magazine

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Tanya Forrest Hall '93

Strategy for Success

Tanya Forrest Hall thought she wanted to be a doctor, but at Syracuse University she began a journey of exploration that sent her down a dramatically different career path when she discovered the world of business. Today, she is an accomplished marketing professional with more than 15 years of experience in marketing/media strategy, account management, business development, brand messaging, and event and broadcast production. “I started learning about what interested me, instead of what was expected of me,” says Forrest Hall, executive sales director for the Southeast region of American Urban Radio Networks (AURN) in Atlanta. “I can truly say that my SU experience expanded my mind academically and taught me much more about myself.”

After graduating with a bachelor’s degree in retail management from the former College for Human Development and the Whitman School of Management, Forrest Hall entered the Bloomingdale’s Department Stores executive training program. During nearly five years there, she was promoted from manager to buyer. But she was looking for more and studied sports marketing and management at New York University. “I used my mix of retail, marketing, and sports management knowledge to transition to the sports industry,” says Forrest Hall, who has served on Falk College’s Sport Management Advisory Council.

Landing a position at Empire Sports and Entertainment, Forrest Hall worked with such clients as Radio City Music Hall, Madison Square Garden, Louis Harris and Associates (The Harris Poll), and the New Jersey Nets. From there, she moved on to Newark Sports and Entertainment, where she was responsible for developing and managing a multimillion-dollar operating budget and organizing community support for what is now the Prudential Center, a sports and entertainment arena. Forrest Hall then signed on with AURN in New York City, doing marketing and promotions until she married and relocated to Atlanta. Initially, she supervised multicultural marketing for the Atlanta Braves, but then returned to AURN, the largest African American-owned radio network, with more than 300 affiliates nationwide and an estimated 25 million listeners. She also is a marketing consultant for Vanguard Strategic Partners.

Forrest Hall describes her time at SU as some of the best years of her life and a coming-of-age personally and professionally. She gained an expanded worldview and started to envision what her life would be like after SU. “Professionally, Syracuse University has been my career path GPS because I’ve had amazing mentors, both professors and alumni, who have given me a great deal of guidance,” Forrest Hall says. “I bleed Orange, as do many of my fellow alums, and I think we all have that innate bond. So many SU alums are doing extraordinary things in their respective fields, and by staying connected with one another we continue to strengthen our network.” —Carri Prue