Syracuse University Magazine

L. Ross Love '68

l ross loveL. Ross Love, whose childhood fascination with Orange football developed into a lifetime passion for Syracuse University, passed away in Cincinnati on August 10. A political science major and member of Omega Phi Psi, Love took on the issues of the day as a contributor to The Daily Orange and founding member of the Student Afro-American Society. “I proposed to my wife [Cheryl Hardin ’72] on the steps of Crouse College on a perfect starlit night,” he told an interviewer.

Recruited by Procter & Gamble, Love built brand recognition through innovative advertising and marketing strategies—an ability that catapulted him to the executive suite as vice president of advertising, the highest position achieved by an African American at the company to date. After a quarter century at P&G, Love departed to buy a bankrupt Cincinnati radio station. He made it the flagship of his Blue Chip Broadcasting Company, which he built into a 20-station chain. 

Love served the University in many capacities, most notably as a trustee, and was a major donor to the Our Time Has Come Scholarship campaign. Other philanthropic activities included a $1 million gift to the United Way. In 1991, Love received SU’s most prestigious alumni honor, the Arents Award, for achievement in business. —David Marc